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How will the content be delivered?
User need to gain authorized rights to public display to multimedia content that owned by another party, this rights come in terms of the method to deliver the content in what media and what way the user want it to be display.

Is that license for a set period of time?
License for copyright is being set for a due date. Once the copyright date come to a due, the particular individual or company cannot publish or use the content of the owner anymore. To use the content again, user need to gain another license to use it for the time to come.

Is the license exclusive or non-exclusive?
License involving copyright in terms of exclusive or not make sure that the owner sells the rights to a party or to others party at the same time. To avoid misunderstanding among the user and owner, agreement is achieved to clarify the copyright issues. When AIG’s associated company- AIA sells the right to Korea government to publish the health assurance project in South Korea by the year 2005. Due to the political position, North Korea government claimed that it is not right as there are the one who already had the right since 2003, however, AIG make a clear statement that this copy right is a non-exclusive to North Korea only.

Do you intend to use the material in its entirety or just a portion of it?
Agreement need to be obtained whether the owner allows how many parts or whole parts of the content being use by the buyers. Buyer need to follow the agreement made to use the multimedia content.

What rights do you need?
This rights including the rights of copying, changing, selling or public display the multimedia content that the buyer had bought. The owner had the authority to state whether the user allows changing their content or not allowing doing so. In 2004, Arsenal F.C. allow the Emirates flight company to display the pictures of their football stars in the plane, however, assuming that Arsenal F.C. allowing them to do whatever they want with the pictures, Emirates display the players pictures by adding Arabian country background and surrounded by few others crew. Arsenal F.C. claimed that they only allow Emirates Flight Company to display the PLAIN player’s picture.

Does the content owner have the authority to assign rights to you?
Owner has the right to assign and stated terms and conditions apply to the content in terms of authority over the user in the whole process of usage.

Will the copyright owner receive remuneration for the license?
The owner will asked for commission payment for their products in term of one shot payment, by sales of the product sold, by percentage of usage and etc.

In what format do you wish to receive the content?
Agreement had to achieve in what method user which to receive the multimedia content. By soft copy, hard copy, advertisement and etc. For examples, In Summer 2006, CNN Company had managed to gain copyright to published NY Yankees baseball team news exclusively by receiving the first hand news daily through person in charge. In this case, CNN receive the content in news form through the necessary methods and ways.